As part of an ongoing series, the CNN Underscored team showcases outstanding deals you can shop right now in the CNN Store. Each week, our staff features a product we think you’ll love. This week, ...

Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore. Increasingly, my agency and many others are seeing the ...

It starts with a click. In 2004, I became the victim of click fraud. All it took was a single click, and the business that I worked so hard to grow and run was now losing ROI. Worse yet, my colleagues ...