Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, ...

It is not news that Google now mixes in ads within organic results, but I have to say it still feels super icky to me that Google does this. Ginny Marvin, the Google Ads Liaison, confirmed that search ...

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.

Imagine converting a roadside billboard that you paste up once a season to an electronic screen with real-time pricing and images. That's how to think about Google's upgraded search ads. Google has ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers. Since its rebranding in 2018, Google Search Ads 360 has ...

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If you think that Search campaigns in Google Ads are still a text-only ad format, you are missing out! Image assets for search campaigns are a relatively new Google Ads feature that can help boost ...

When we refer to low budgets, we typically mean anything below $5,000 per month in ad spend. Some brands may even operate with budgets as low as $1,000 a month or less. With a budget of $1,000 or less ...