Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Creating a business plan is a critical first step for any ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Opinions expressed by Entrepreneur contributors are their own. In today’s ever-changing business environment, business owners, entrepreneurs and franchise owners need to be prepared for the unexpected ...

Disasters happen. They are often related to natural occurrences such as tornadoes, hurricanes, floods, earthquakes, and wildfires. While these events cannot be prevented, you can take steps to ensure ...