How do you choose which key performance indicators (KPIs) matter to your business to understand your business’s financial ...

What does the phrase “KPIs” (key performance indicators) bring to mind for you? Most likely, the metrics that companies use to measure individual as well as group achievement. Examples include: Return ...

Success can be measured in many different ways. For some, it's the size or location of their home. For others, it's the kind of car they drive. For digital marketers, success — both short- and ...

This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience. Many brands use key performance indicators (KPIs) to ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

Don't mistake a goal for a KPI. Learn the difference and set yourself up for success by determining your KPIs and goals correctly. The nomenclature of digital marketing can be confusing. Even seasoned ...

What if a firm could tap into expertise from all divisions to inform the all-important KPI of customer lifetime value? Going a step further, imagine a CLV-focussed conversation among direct marketing ...

If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to ...

The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retraction in 10 years. The IPOs and free-flowing venture ...

With post-COVID workplace environments amid an ongoing revolution shaped by work-from-home and distributed workforce trends, organizations should be rethinking the use of key performance indicators ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers ...