Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Learn how breakeven analysis helps SaaS and tech teams understand when revenue covers costs, optimize pricing, and build profitable, scalable growth models.

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

With a new mayor starting next month, city council voted down a request from the current administration to create a new job in the community planning and economic development department. Council voted ...

International marketing (or global marketing) means promoting your products or services outside your home country. It goes ...

Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.

My plan for personal and professional growth in 2026 includes focusing on smarter hydration and recovery, learning a new ...

Experts say you should do research in advance, compare historical prices and read the fine print for blackout dates, ...

AppstoreSpy CEO Roman Medvedev shares how he built mobile app intelligence tools that help developers find opportunities and ...

This is why intuition isn’t the opposite of data; it’s the mastery of it. It’s what allows a leader to move beyond the safety of the numbers and find the courage to trust an idea that no data set or ...

A marketing plan that transformed an online bookstore into a billion-dollar company. Learn about the power of Amazon's ...