“Unforgettable days always start in normal ways.” That’s what I told Olivia, the founder and CEO of a sustainable beauty startup, during our first meeting. We were cozily seated in her company’s light ...

Strategic planning done right aligns your service offerings, facilities and operational goals with the current and future needs of the older adults you serve.

Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

When it comes to strategy, most companies fail. In fact, 95% of products that go to market do not succeed. The common excuse is failed execution, but this is often just poor accountability from ...

There is no shortage of theories regarding the proper basis for a winning corporate strategy. You can set sail on blue oceans with W. Chan Kim and Renée Mauborgne, hone core competencies with C.K.

Andy McCaul is director and co-founder of the Creative Digital Agency, The Bigger Boat. Andy has over 12 years experience in direct & digital marketing, SEO (natural & paid), conversion optimisation, ...

A business takes an idea and transforms it from an intangible into something real. Leaders have the opportunity to build a business from humble beginnings into being a trailblazer in their chosen ...

More often than not, the way you define your initiatives foretells their success. Once a year, most companies have their leadership team convene to put together their strategic plan: Here’s where we ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

What Is Buy and Hold? Buy and hold is an investment strategy where individuals purchase securities with the intention of keeping them for an extended period. This approach, often spanning years or ...