Ira M. Gostin, MBA, APR is the chief strategist at G8 Strategies, helping global companies tell their brand stories to move the needle. Developing a robust communications strategy is a vital aspect of ...

Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

Opinions expressed by Entrepreneur contributors are their own. I understand what it takes to build a successful B2B partnership. My company’s rollout to B2B was a planned business development step ...

Opinions expressed by Entrepreneur contributors are their own. In today’s ever-changing business environment, business owners, entrepreneurs and franchise owners need to be prepared for the unexpected ...

Avoid the 'Comfort Zone' and challenge yourself. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. I am here to tell you that these roles, much ...

When you think of the word intrapreneurship, what comes to mind? Perhaps it’s staging a hackathon, a rapid and bounded way to crowdsource new ideas. Or it could be the 15 to 20% of time allocated in ...

The future of banking is digital-first, customer-centric, and borderless. As financial technology grows, neobanks such as ...

A business budget is a financial plan that helps estimate a company’s revenue and expenses, making it an essential tool for small businesses The steps to creating a business budget include choosing ...

Nonprofit organizations are crucial in addressing societal issues and providing essential services. Understanding the mission and values of the nonprofit you are involved with is the first step in ...

Technical leaders are not just great technologists, they also understand the business side of things. Here are five ways to grow your business acumen and do more with your career. Developers, ...

CommentaryAttorney Analysis from Westlaw Today, a part of Thomson Reuters. July 27, 2023 - It's often said that lawyers didn't go to law school to learn how to develop business — they went there to ...