Despite countless programs and initiatives, rates of entrepreneurial intention—a marker of how willing people are to start ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Ripley PR, a global public relations agency specializing in skilled trades, franchising and B2B tech, has been named the public relations agency of record for Contractor Commerce, the technology ...