PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

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Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer partnerships, and engaging content.

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Learn how breakeven analysis helps SaaS and tech teams understand when revenue covers costs, optimize pricing, and build profitable, scalable growth models.

So, you’re trying to make your marketing work better? It’s easy to get lost in all the different ideas out there. But what if ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

Choose between a detailed traditional business plan or a lean startup version that prioritizes flexibility. A strong business ...