After building your product, pricing it is the hardest puzzle you'll face. Get it right and making a profit is easy. Get it wrong and you may bankrupt your business fast. But it isn’t a guessing game; ...

A reader from Ontario posed a question that stopped me in my tracks. The entrepreneur asked me to help come up with a “formula” for pricing products and services. While the request sounded simple ...

If you’ve built something entirely new, a product category no one else is doing, then you’re in one of the most exciting (and intimidating) pricing situations a founder can face. No competitors? No ...

Pricing your product is one of the most important decisions you'll make when launching a business -- yet it's also one of the most neglected. All too often entrepreneurs spend hundreds of hours ...

Knowing how to price a product perfectly is essential. It’s vital to ensure you are not overcharging your way out of the market or undercharging your way into your profit margins. Yet, despite how ...

Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast. Knowing your product’s worth is imperative for lasting business success ...

Pricing your products or services is not unlike threading a needle -- to find the opening, your prices need to be just so. Aim too high, and you will miss the mark and scare off customers. Aim too low ...