If you’ve built something entirely new, a product category no one else is doing, then you’re in one of the most exciting (and intimidating) pricing situations a founder can face. No competitors? No ...

Pricing your product is one of the most important decisions you'll make when launching a business -- yet it's also one of the most neglected. All too often entrepreneurs spend hundreds of hours ...

Pricing your products or services is not unlike threading a needle -- to find the opening, your prices need to be just so. Aim too high, and you will miss the mark and scare off customers. Aim too low ...

Whether you’re a freelancer or a small business owner, figuring out how much to charge for your products or services can be tricky. There’s plenty of math involved, in addition to knowing your ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...