Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

WPP’s new chief executive Cindy Rose is working on a restructuring of the struggling British advertising group, as she vowed ...

The holidays will be extra special this year for a five-year-old boy and his family after he suffered cardiac arrest at ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

A Georgia sepsis survivor, Natalya Manhertz, defies odds, relearning to walk with prosthetics after a rare infection led to quadruple amputation.

Christmastime was its best look. The newly fallen snow covered houses like a crystal white blanket.