After another wild year for the industry, the women making the biggest impact across film and television reveal their ...

Caleres, Inc. faces heightened risk after acquiring loss-making Stuart Weitzman. Click here to read why CAL stock is a Hold.

Red Rock Resorts, Inc.'s savvy unveils upscale property in Durango aimed at Vegas locals. Click here to read why RRR stock is a Strong Buy.

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...

Instagram is requiring its U.S.-based employees to return to the office five days a week starting February 2, in one of the ...

For better or worse, it's an online world now. The pandemic underscored and accelerated that truth, which means businesses of nearly every stripe must accept that their online presence is their ...

In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...