Yoga. It's a little word that covers a whole host of different types of practice. In fact, there are so many types of yoga ...

Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & ...

The advertising world has no shortage of zany attempts at grabbing attention, but even with that in mind, these unique ...

Domee Shi and Maggie Kang look back on the inverse reactions to 'Elio' and 'KPop Demon Hunters' and their shared desires to ...

If you talk with your hands, some people may have described you as annoying before. But one USC professor thinks you're one ...

What makes a guitar solo great goes beyond a guitarist's technical ability. A guitar solo is a personal expression through an ...

Business leaders are one of least trusted groups, but they would stub their toes even more if not for marketing, because ...

OpenAI is inching closer to a future where ads may appear inside ChatGPT, but the company insists the model will look nothing like traditional online advertising. With ChatGPT still the dominant AI ...

The Associated Press has inducted Arden Cho, Owen Cooper, Danny Ramirez, Chase Sui Wonders and Tramell Tillman as its 2025 class of Breakthrough Entertainers. And, in our ninth year of this franchise, ...

Cindy Rose faces mounting pressure to stabilize ad agency titan WPP. So far in her tenure, wins have been dampened by bad ...

This story is part of IndyStar's project "Only woman in the room:" How Indy became top city in nation for women sports execs ...

For brands and media planners, the findings indicate that advertising effectiveness is strongest when ads are matched to an article's dominant interest, intent, and emotional tone. The research ...