“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

Economic pressure and turnover of local businesses during the past couple of years will significantly impact 2023 ad buying.Some media is forecast to grow double the average, but many will decline, ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

Although there are a thousand ways in which a small business is different from large ventures, none is more significant than the size of their respective customer bases. While a large business ...

Last year with a pandemic and ensuing economic slowdown, many local retailers were forced to close, impacting the local ad marketplace especially local traditional media. To find out what to expect in ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Newspaper advertising is a tried-and-true method that is still effective today. It can help local businesses stand out from a sea of digital competitors to reach their ideal audience. Read on to see ...

Local advertising is thriving and is projected to pull in an impressive $33 billion this year, showing a strong 16% year-over-year growth. At the same time, including diverse audiences in media plans ...

Amazon is building a local ads business, according to job postings and company insiders. Advertising has helped offset Amazon's sluggish sales and inflationary costs. The new arm could take aim at the ...

For decades, a decline in local advertising was an early warning sign of an upcoming recession, with local ad sales typically declining as much as a year in advance of national ad sales. The reason is ...