Scott is Chief Revenue Officer at Adswerve. A long-time ad tech executive with previous experience at Microsoft, AOL, Google and more. The marketing universe is abuzz with talk about generative AI.

Automation experts from Beckhoff, DigiKey and Siemens Digital Industries explain how AI enhances motion control across ...

Automation complements rather than replaces human expertise. In many scenarios, its speed and precision surpass what manual efforts can achieve. There’s a shortage of skilled fabricators, with a ...

Machines need sensors and transmitters to operate reliably and consistently. All it takes is a small drop in air pressure or a slight jam to cause a machine to crash; these sorts of problems can often ...

The full value of automation is realized only when technology works in concert with the people who guide and interpret it.

It wasn’t too many years ago that a debate was still raging among packaging machine builders and their customers about the value of servo motion control for packaging. But that debate is over. Servos ...

Most shops these days need some form of automation. It’s not just about the lack of skilled labor. For the sake of pure competitiveness, shops need to find ways to reap the best utilization of their ...

If you’re a job shop or other high-mix manufacturer you may not assume that automation is the right solution for you. But there are a variety of automation solutions that can be applied in high-mix ...

Customers’ rising expectations, a widening labor gap, and supply-chain uncertainty mean that automation – which can provide a productivity advantage – is becoming increasingly essential for machine ...

At the core of any automated system is the basic closed-loop paradigm: sense, decide, act. This model reverberates from the lowest machine component all the way to the business enterprise, starting ...