Occidental Petroleum (OXY) is rated a hold. Read here for an analysis of its margins, asset base, and upcoming divestiture.

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

2025 Guidance -- First quarter GMV forecasted at $90 million to $96 million (down 2% to up 5%), net revenue at $21.7 million ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

There’s something about holiday shopping that transforms perfectly reasonable humans into territorial cart warriors ready to ...

Many companies are now looking to AI to accelerate and enhance GTM planning to increase the likelihood of success. AI enables ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.

Harvest is wrapping up and farmers again have time to focus on marketing. Make time to brush up on grain marketing and be mindful of marketing not only the crop you just harvested, but also your ...

What if creating professional, branded marketing content for your business was as simple as clicking a button? With the unveiling of Pomelli, Google DeepMind’s latest innovation, that vision is closer ...

Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the webinar Josh Baez of NetLine will be offering during the 12th Annual Strategy ...