PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

We are a full-service funeral home. We can assist a family in any type of service from the very simplest to the most ...

The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

The burger chain has been an outlier in the fast-casual segment, showing strong results. At a Raymond James conference this week, CEO Rob ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...