The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Silverback Digital Marketing has announced a new series of methodological updates to its mobile app development framework, reflecting the ongoing evolution of mobile environments and the increasing ...

Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

Blackmores Group has announced its newly launched marketing development program, Blackmores Vitality Brand Masters, has received Endorsement from the Australian Marketing Institute (AMI). Blackmores ...

Business development and marketing departments have one common goal: growing the business. When these teams work together, accounting firms see increased visibility, growth, profitability and more.

Smart career development goals help you to plan your marketing career, using the SMART acronym as a guide. SMART career goals are Specific, Measurable, Attainable, Relevant and Time-bound. The SMART ...

Gladstone Growth Strategies and InnovAItion Partners published its inaugural AI in Legal Marketing and Business Development State of the Industry Report. The survey found that, despite high top-level ...

Founded in 2019 and in partnership with SFU Beedie’s Career Management Centre, the SFU Marketing Accelerator Program (MAP) is a first-of-its-kind marketing development program for top-tier marketing ...

Liz Settle has joined Times Media as head of marketing development and will report directly to sales and marketing director Katie Vanneck. Settle joins from EMAP and has been briefed to create a ...