While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. Marketing used to be so simple. Before there was social media, ...

The world is buzzing with excitement about ChatGPT and the many new AI applications and companies launching almost daily. B2B marketers are eager to jump on board, lead the charge and keep up as the ...

From exposing marketing’s short-sightedness when it comes to working-class audiences to underlining the importance of getting ...

A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different ...

When consultant Catherine Littell, ’08, advises entrepreneurs on how to refine their messaging and rise to the next level, she speaks with unusual authority —after all, she’s been there. In 2006, soon ...

It's the body of work you carry with you for at least 12 months. It defines everything you do on the job. And, if you do it right, it's your golden ticket to successful marketing. Of course, I'm ...

In a development for aspiring digital marketers throughout Bangladesh, a free Bangla course covering the fundamentals of digital marketing was unveiled. Nazmul Ahmed, a certified marketing consultant, ...