Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, ...

Many brainstorming sessions are not as productive as they could be, typically because they are poorly conceived, planned or managed. Here's a proven way to trigger imaginative solutions. And although ...

In marketing, we first focus on the benefits that customer desire (since this is what really motivates purchase decisions), and later, as a tactical issue, we focus on the product or service ...