Marketing is the business discipline concerned with developing brands, informing the public about products and services, convincing consumers to buy specific products, facilitating transactions and ...

The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

The 5Ps of Marketing are a foundational concept that helps businesses develop effective marketing strategies. This marketing mix helps brands and marketers in curating the right marketing strategies ...

I still remember the first session of my introductory marketing class at Wharton, where the professor outlined the enduring marketing mix concept of “The Four P’s.” Product and price were intuitive ...