In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

We are a full-service funeral home. We can assist a family in any type of service from the very simplest to the most ...

Sri Lanka Tourism Advisory Committee Chairman Dileep Mudadeniya stressed that nation branding and destination marketing are ...

The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

Another award was for a nationwide advertising campaign to attract skilled workers to fill the increased need for employees ...

This will require buy-in from every area of an organization, and a willingness to test and adapt to a tool that can lead to tremendous growth in 2026 and beyond. 2026 is about confidence at scale.

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through ...

The essence of strategy is choosing what not to do.” The line, coined by economist and strategy pioneer Michael E. Porter, ...

PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.

The advertising world has no shortage of zany attempts at grabbing attention, but even with that in mind, these unique ...

Black Friday once promised unbeatable deals and holiday excitement, but today it feels more complicated than ever. With sales ...