On the surface, differentiating between advertising and promotion can be challenging. Many consumers don't see, or care, about the difference. While the two share qualities and characteristics, there ...

The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...

Opinions expressed by Entrepreneur contributors are their own. Online marketing is an efficient way of promoting your business, but there are still channels that are not exploited to their full ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many marketers are facing unprecedented challenges due to the current high-inflation ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Tops Friendly Markets has promoted Aaron Payne to vice president of marketing and promotional strategy for the Shared Services Center, which supports Tops and Price Chopper/Market 32 following the ...