Effective communication skills are critical for those seeking success in public relations or marketing. However, effective public relations and marketing professionals are rarely experts in all areas ...

Leela Gill is a thought leader and VP of Marketing for Intelligence Node, with 15+ years of experience in Retail, FinTech and HR Tech. We are all familiar with traditional marketing tactics, whether ...

Six months ago, I wrote about the need for marketing teams to develop computational thinking, data interpretation, and cross-cultural fluency. Today, I’m watching those concepts play out in real time.

CMOs must blend traditional marketing expertise with modern technological skills to drive growth and innovation. As marketing continues to evolve rapidly, the role of the CMO continues to evolve, ...

Students at Stephen F. Austin State University’s College of Business put their entrepreneurial and marketing skills on full ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

If you’ve interviewed marketing candidates straight out of college, you’ve likely noticed a surprising trend. These rising young professionals may be sharp, thoughtful digital natives–but all too ...

There are six key marketing skills every modern business needs and now is the time to ensure your employees possess them. Marketing is a continually evolving business discipline that requires a very ...

In 2017, marketers with digital skills, especially those with digital advertising and content expertise, are the most in demand by employers, according to research from McKinley Marketing Partners.