According to Fox, many know they need marketing but struggle to understand why they need it or how to use it effectively.

The essence of strategy is choosing what not to do.” The line, coined by economist and strategy pioneer Michael E. Porter, ...

In the latest episode, we dig into British Heart Foundation’s growth and marketing strategy with CMO Claire Sadler.

Leif Stromnes, Chief Strategy Officer Saatchi & Saatchi ANZ and Nick Andrews, independent marketing consultant. In the 2011 ...

The Hinduja Group has announced the appointment of Diana Monteiro as Vice President of Branding & Corporate Communications.

Google has steadily moved towards zero click searches over the past few years, with features such as instant answers and ...

Hinge has announced that Jackie Jantos will become the company’s new Chief Executive Officer effective immediately, following ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Among major industry titles, The Drum appeared in 12% of the AI responses – placing us right behind Adweek (14%) and Digiday ...

The brand has appointed Steve Kennedy as chief marketing officer and Bill Schaffler as chief financial officer ...

AppsFlyer has released its annual analysis of mobile app trends, revealing how AI shaped both consumer behaviour and ...

Digital marketing agency Digiexe, spearheaded by experienced marketer Jitendra Vaswani, shows how integrating AI in every ...