Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

B2B marketing leader & CMO Stuart Matthewman shared that most “CX issues” he hears about aren’t journey problems, they’re ...

Google’s latest data lays out five big digital marketing trends for 2026 – from AI search and Gen Z co-creation to nostalgia ...

As fractional chief marketing officers working across South Africa and internationally, we have the privilege of helping ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

The recognition highlights #paid's innovation across social engagement and end-to-end creator collaboration workflows ...

The global advertising revenue is expected to grow by 8.8% in 2025, reaching US$1.14 trillion, with a 7.1% growth projected ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

By Lexie Mand, Delivery Lead, TAG If you thought 2025 moved fast, buckle up. Marketing in 2026 is set to be a whirlwind.  The year ahead will not be about doing more. It will be about doing better, ...

As consumers increasingly turn to AI, there has been a resurgence of interest in traditional values and living.