Q-tips is trying to make a bigger splash with its marketing through the introduction of jumbo-sized versions of its cotton swabs and an accompanying digital-first campaign, per details shared with ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

As Sacramento experiences gray skies and cold temperatures, local utilities offer tips and programs to help residents manage ...

Before we know it, Christmas will be over, and we’ll be ringing in a brand new year! If you haven’t started developing your ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Upwork details 20 side hustle ideas for supplementary income, emphasizing creativity and flexibility to meet holiday expenses ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

In this article, Rahat Behari of Blue Ocean IMC examines why the modern marketer needs a coder’s mindset as campaigns shift ...

In the fast-paced digital marketing environment, the need to create content that is visually stimulating is always present.

In 1993, Mike Lawson, an aerospace entrepreneur based in Roswell, Georgia, unveiled his vision for a brave new future of advertising: space billboards. This wasn’t a half-baked ...

Taking the leap to join the world of the self-employed is equally as exciting as it is nerve-wracking. If you are new to self ...