Q-tips is trying to make a bigger splash with its marketing through the introduction of jumbo-sized versions of its cotton swabs and an accompanying digital-first campaign, per details shared with ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

As Sacramento experiences gray skies and cold temperatures, local utilities offer tips and programs to help residents manage ...

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion ...

Losing a job can be disheartening, but a structured approach can reignite your career. After a layoff, take time to reflect ...

Before we know it, Christmas will be over, and we’ll be ringing in a brand new year! If you haven’t started developing your ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Upwork details 20 side hustle ideas for supplementary income, emphasizing creativity and flexibility to meet holiday expenses ...

Retailers use marketing techniques to get you to spend more, like creating a false sense of urgency or creating artificial ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...