I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...

How do you choose which key performance indicators (KPIs) matter to your business to understand your business’s financial ...

Learn which PPC KPIs truly matter, move beyond vanity metrics, and report performance in a way that protects your budget and ...

Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? To find out, Allocadia surveyed 200 ...

The new year offers a fresh start—a chance to reevaluate, recharge and prepare for the race ahead. For businesses, this means setting ambitious goals, reviewing past performance and strategically ...

The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, ...

Reports on metrics -- the measurements used to assess some aspect of a company's performance -- are worthless if managers cannot turn the data into results. Key performance indicators, or KPIs, give ...

In many organizations, the physical security function’s reporting is not done to the same level or standard as most other functional areas of the business. Getting there is not instant but to start ...

These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics. With more brands and enterprises making the transition to full-blown ...

The Securities Exchange Commission (SEC) recently issued interpretive guidance, effective February 25, 2020, regarding the disclosure of key performance indicators and metrics (KPIs) in Management’s ...