In the previous part of the series, we discussed Twitter’s (TWTR) introduction of the mobile-app install ads program. Twitter needs to boost its ad revenues more to become a potent player in the ...

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

After exploring new ad units for the past few months, Twitter announced Monday that it will move its mobile app install card advertisement unit out of beta and roll it out worldwide. The unit allows ...

Mobile has changed the way that we interact with almost every business in the world today, so it’s critical that developers make the most of the innovative advertising opportunities mobile marketing ...

Recently I got back from ad:tech in San Francisco where I spent the day with one of my clients, youAPPi, in their booth. If you’re not familiar with ad:tech, it’s a technology and advertising ...

Fiksu, a company that helps app publishers drive installs via a real-time bidding marketplace for ad impressions, is to start supporting Facebook’s mobile app install ads. The news means that app ...

Google will now suggest those keywords to developers and advertisers, so they can purchase mobile app install ads that arise when someone uses those terms in YouTube or Search.

It turns out that mobile advertising is one big game. Well, of a sort. When it comes to the rush to advertise on mobile devices, it's not exactly car, beer and packaged goods brands leading the charge ...