NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

Notre Dame basketball had a mixed bag morning, as it received bad injury news but did release the new Leprechaun logo.

Michael Jordan shares candid thoughts on today’s logo-first era, explaining why true branding only comes from the work put in ...

The new look Phoenix Mercury have a new logo to match. The Mercury unveiled a new set of logos on Monday to celebrate the ...

Michael Jordan spoke during his NBC Sports segment about modern players copying his logo strategy when coming up with their ...

Read the cheat sheet of all of the biggest sports-business stories in The Athletic's free newsletter, MoneyCall ...

However, Kuminga is still a prime trade candidate for the Warriors in mid-November, as the Dubs have continuously struggled ...

It's not just all-purple uniforms for the Ravens. It's also an entirely changed logo on the side of their helmets. The Ravens ...

While Panini is accusing Fanatics of damaging its business, it has also told potential buyers the company is more valuable ...

Oklahoma City Thunder forward Chet Holmgren debuted his logo on the Nike KD18 basketball shoe, and fans are comparing it to ...

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

Team president Vince Kozar said it's the right time to give the organization an update as it enters its 30th season in the league. The Mercury debuted in 1997 as one of the WNBA's original eight teams ...