Nike is getting ready to launch a new ad featuring only female athletes! The ad will include a voice over from tennis star Serena Williams, and it will also feature Olympic gold medalist and World ...

NIKE Inc.’s NKE renewed focus on athlete-led storytelling reflects its effort to re-anchor the brand in authenticity and performance, its historical strengths. The company is reorganizing around sport ...

Forward-looking: Nike aims to blend advanced technology with traditional fitness apparel and sportswear. Among the company's most intriguing innovations is a new piece of assistive technology designed ...