Nike's Blue Ribbon Elite NIL program, a first-of-its-kind endeavor that pairs the company with LSU student-athletes across ...

The LSU Tigers secured a groundbreaking Nike deal through 2036, launching the innovative Nike Blue Ribbon Elite NIL program ...

With the Lane Kiffin era on the horizon, LSU's athletic department is remaining with Nike for the foreseeable future.

Nike launches Blue Ribbon Elite NIL program at LSU with 10 Tiger athletes. Four Lane Kiffin assistants return to Ole Miss.

Tiger Woods’ 82 PGA Tour victories and Roger Federer’s 20 Grand Slam titles established them as global icons long before ...

Nike extends its LSU partnership, launching a new NIL program empowering top student-athletes to influence products and ...

Nike announced a five-year extension with the Tigers, continuing a partnership that spans more than five decades. In addition ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Two weeks after signing on as a global ambassador for a major company, Olympic gold medallist Sabrina Ionescu has some big ...

Meet the eight billionaire athletes in 2025 and see how each one built a fortune through endorsements and investments.

WNBA star A'ja Wilson is TIME Magazine's 2025 Athlete of the Year proving that her influence goes beyond the basketball court.