Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

LSU Athletics and Nike have announced an extension to their five-decade-long partnership through 2036, Director of Athletics ...

5A girls championship: Eldorado's dominant season ends with a championship victory over Rio Rancho ...

Kieran Brown reviews a remake of Nike’s iconic Take It to The Next Level campaign. Reporter's notebook: House exodus ...

Recalls Lou Tepper, part of our expert roundtable: "I was fired at Illinois with one year left on my contract and received my ...

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through ...

NCAA vice president JoAn Scott is part of IndyStar's project "Only woman in the room:" How Indy became top city in nation for ...

CMO Kim Storin details how the brand approaches media and measurement for a global effort centered on the intersection of ...

A look at last week’s top performers in local high school athletics. Poured in 32 points in an 85-81 loss against Beacon and finished with 24 points as the Falcons defeated Fox Lane 64-48 win in boys' ...

Donna Kelce, the mother of K.C. Chiefs TE Travis Kelce, is now featured in a Google commercial that has a Hallmark movie feel.

Mark Stoops was not shy about asking for more NIL funding, so UK’s new coach has already had to address the roster budget.

The teenager made his first appearance at Old Trafford on Tuesday and his performance showed why he is generating such ...