Opening a restaurant is no small feat, but generating buzz from day one and getting people through the doors on opening day is essential. That’s where a strategic, well-planned launch makes all the ...

A year in the making of a rookie’s first restaurant. By Priya Krishna Photographs and videos by Hiroko Masuike It’s the fantasy at the back of so many people’s minds, and maybe yours: Quit that boring ...

Acamaya co-founder Lydia Castro had to get past her fear to open the restaurant of her dreams with her sister Ana. Lydia Castro is the director of operations of Acamaya restaurant in New Orleans, and ...

Micheline Maynard has focused on the business world for much of her career. Also known as Micki, she has been a writer and editor at news organizations including The New York Times and NPR, and is the ...

Ashok Selvam is the former James Beard Award-winning regional editor for Eater’s Midwest region, in charge of coverage in Chicago, Detroit, and the Twin Cities. He’s a native Chicagoan and had been ...