Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

The new year is coming fast, and 2026 isn’t the year for vague financial intentions. The economic environment is tighter, ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Your next wins depend on the signals models see, not the pages users visit. Adapt your content before agents take over the ...

Marketing in India thrives on regional insight, cultural respect, and emotional connection, turning diversity into a dynamic ...

CMG reshapes its pricing playbook, leaning on slower, phased increases as inflation builds and value protection takes center ...

Retailers are pivoting to more promotional discounts this holiday season in face of record-low consumer sentiments and more ...

CIO John Fraser sits down with host Lucas Mearian at the CIO 100 event to talk about how his company unified technology after ...

Hotels across the APAC region are looking to AI to help improve their commercial effectiveness, better engage with guests and ...

Get key insights from Cracker Barrel's Q1 2026 earnings call: sales trends, cost-saving strategies, and revised outlook. Learn how leadership plans recovery.

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

Particularly in 2025 when it may be seen as quicker, easier and cheaper than ever to get ads out thanks to AI, the use of ...