Vera Bradley faces ongoing challenges despite new strategies and improved margins. Liquidity appears sufficient for now. See ...

Variable pricing is nothing new, but artificial intelligence has made it easier for companies of all sizes to leverage ...

Outlook for Q3 -- Guidance for GMV of $83 million to $89 million (down 2% to up 5%), net revenue of $21 million to $22.1 ...

M&A in biopharma is shaped by policy uncertainties, tariffs, and potential marketing rule changes, influencing strategic ...

Discover key takeaways from J.Jill’s Q3 2025 earnings call—market trends, challenges, and strategic initiatives for growth.

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do ...

CIO John Fraser sits down with host Lucas Mearian at the CIO 100 event to talk about how his company unified technology after ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

A Consumer Reports and Groundwork Collaborative investigation found that some grocery prices differed by as much as 23 ...

Jessica Hatzis explains why true brand strategy isn’t fluffy marketing jargon, but the invisible architecture that shapes ...

Photo by Yan Krukau from Pexels B2B marketing is shifting quickly, and many teams are struggling to keep pace with how fast buyer expectations are changing. Tactics that felt strong a couple of ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...