There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

In an important development, the Supreme Court on Thursday (December 11) observed that once premises fall within the definition of “public premises” and a tenancy is legally ...

Influencer marketing is evolving fast, with consumers demanding entertaining, authentic and participatory content. This shift is reshaping the beauty category and opening the door for unexpected ...

Federal politics has been abuzz since the National Post’s scoop that the governing Liberals have struck a deal with the Bloc ...

After a product is fully developed and offered at a competitive price, it must be delivered to an identified target audience. The place element of the marketing mix is where product production and ...

What does a high-performing marketing team look like to you? My strongest example is spearheading Deliveroo’s international ...

As brands double down on experiential, BTL’s metrics, credibility and attribution struggle to keep pace. Can AI, identity ...

San Francisco has filed the first government-led lawsuit against ultra-processed food manufacturers in the US, an issue with ...

The city of San Francisco claims companies like Kraft Heinz and Oreo-maker Mondelez knew their products were making consumers ...

Discover why Campbell Soup (CPB) offers strong dividends and market leadership. Learn about its dual moat and undervalued ...

The company's latest funding announcement caps off a year of tailwinds that propelled growth for home equity investment platforms and related lending products.

Sustainability isn't just about the environment. It also means preparing for retirement and sustaining a way of life.