Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

You can increase your company's exposure to potential clients and generate increased revenue if you conduct a successful marketing campaign. You should carefully monitor the results of the campaign ...

Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

Email marketing continues to be one of the most effective channels for content promotion. As a digital marketing consultant, I believe that email marketing can help your content reach, engage and ...

In an environment of hectic competition for consumersÕ attention and their loyalty, increasing media fragmentation and enhanced technology options, promotions are enjoying a return to favour with ...

Opinions expressed by Entrepreneur contributors are their own. Online marketing is an efficient way of promoting your business, but there are still channels that are not exploited to their full ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Public companies have many rules regulating how they conduct business, for many that means not just reporting revenue but also disclosing transactions of a certain nature. At the beginning of this ...