Creating a sales and marketing promotions strategy requires a thorough knowledge of your company's products, competition and overall mission. Sales and marketing promotions strategists must first be ...

Sales Promotion Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, ...

A sales promotion is a program that is designed to increase the sales of a product or service in the short term. The focus of such a program is to stimulate customers to take a specific action—namely, ...

Sales promotions are marketing strategies companies use chiefly to increase sales temporarily to gain sales volume and market share. They are occasionally used to clear out year-end inventory before ...

Pricing, the most important concept in marketing, was covered in this column last week. The next two Ps are promotion and place. Product is the fourth P, and without a product you have nothing to ...

Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that’s precisely why it’s important–and always will be–to lure potential buyers ...

Promotion defines the way you communicate to your target market of prospects and customers. It also educates your target market about what you are selling. Promotion uses persuasion through ...

This reliable old marketing tactic is enjoying a renaissance as cash-strapped consumers keep shopping around, but brands need to approach discounting with extreme care ...

It’s a tough world for retailers. New technologies enabling consumers to compare products and prices online have permanently changed the in-store shopping experience. Meanwhile, a sluggish economy and ...

Promotions have traditionally been a default move for marketers under pressure to deliver immediate revenue. The challenge is executing a promotion without corrupting and cannibalizing media campaigns ...