Work on your AI roadmap in 2026, how IBM’s purchase of Confluent shifts AI strategy, Trump greenlights AI chip sales to China ...

When developing a detailed annual plan, the biggest pitfall to avoid is not having a defined process. There are a lot of ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer partnerships, and engaging content.

For two years, Ford Motor Company’s global chief marketing officer, Lisa Materazzo, has been working on fresh brand strategy. She called the close examination of the company’s strategy “a mandate” and ...

A wicked problem in strategy is one that defies a straightforward solution. The term is used to describe complex problems that refuse conventional problem-solving ...

Think big, not incremental. Focusing solely on the short term could come at the expense of long-term success. Integrate external trends strategically. Have a clear plan before you experiment with ...