Meteorologist Jason Frazer demonstrates how simple, food-based experiments can make weather science engaging for kids and ...

Spoiler alert: my carnivore brother didn't turn into a kale-loving hippie, but some surprising things actually stuck around.

Discover a collection of easy and creative DIY projects using common household items. Watch as we create a homemade mouse ...

Three thought experiments involving “demons” have haunted physics for centuries. What should we make of them today?

From a particle smasher encircling the moon to an “impossible” laser, five scientists reveal the experiments they would run ...

Edison was sold on the one simple trick of falling into N1, the short, half-conscious sleep stage that marks the transition ...

AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic ...

In a recent podcast, Richard Shotton unpacked the psychology of sound, showing how radio advertising influences behavior ...

Ultraprecise fluorescence nanoscopy techniques such as MINFLUX and RASTMIN are enabling molecular-scale imaging and tracking in biologically relevant conditions. However, their implementation is ...

Scientists reveal Priocharax rex, a tiny Amazonian fish with a strange skin “wing” that redefines evolution in miniature.

A joint effort between two of the world’s largest neutrino experiments has brought scientists closer to understanding how the ...