Brand owners face a changing landscape at the U.S. federal registration level as the U.S. Patent and Trademark Office (“USPTO ...

Growth in 2026 and beyond won’t be determined solely by the markets or your marketing plan. It will depend on whether your current or future team has the skills, clarity and support to carry out what ...

If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its implementation of artificial intelligence ...

The decision to close the Coca-Cola production facility in Hawaiʻi is part of a strategic optimization plan for The Odom Corporation's beverage businesses in the state.

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Appointment of seasoned finance leader advances Foundry’s long-term growth strategy and value creation SAN FRANCISO, CA / ...

Abstract: Once AI begins gathering client data, the marketing sector will alter drastically. This research uses sophisticated AI technologies to better understand how complex client behaviors might be ...

The pace of change is so fast right now that even the most prepared leaders are at risk of working from outdated assumptions.

The deal, which is expected to close in 2026, will expand web analytics inside Adobe. The deal, which is expected to close in 2026, will expand web analytics inside Adobe. is a news writer who covers ...

Think big, not incremental. Focusing solely on the short term could come at the expense of long-term success. Integrate external trends strategically. Have a clear plan before you experiment with ...