Brand owners face a changing landscape at the U.S. federal registration level as the U.S. Patent and Trademark Office (“USPTO ...

Growth in 2026 and beyond won’t be determined solely by the markets or your marketing plan. It will depend on whether your current or future team has the skills, clarity and support to carry out what ...

If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its implementation of artificial intelligence ...

The decision to close the Coca-Cola production facility in Hawaiʻi is part of a strategic optimization plan for The Odom Corporation's beverage businesses in the state.

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Appointment of seasoned finance leader advances Foundry’s long-term growth strategy and value creation SAN FRANCISO, CA / ...

In a moment of rising enrollment volatility, shifting global dynamics and accelerating technological change, this question cuts to the heart of what universities must become. For decades, higher ...

What Are the Key Responsibilities of a Marketing Director? A marketing director’s duties are diverse. The position requires a blend of creativity and analytical thinking to build the necessary vision ...

Every autumn, as the leaf color changes, something else goes on behind undisclosed boardroom doors: budget planning. In our business, I refer to it as “budget planning season”—that small window during ...