The decision of which segments to choose is perhaps one of the most difficult challenges for a firm. The reason? Firms often identify a greater number of attractive segments that they are capable of ...

Just like QVC lets entrepreneurs show off and sell their products, social media can let side hustling creators show off their ...

In this episode, we discuss why YouTube is a popular platform, reasons to consider it for video marketing, where to start, and strategies for success.

New flavors, concepts and packaging to reimagine the cake category and refresh how consumers think about these indulgent ...

Turn ideas into sharp images for ads, menus, and profiles. The model uses Synth ID tagging and supports complex edits with ...

Info about Alix Earle, University of Miami grad and Florida influencer who's a finalist on “Dancing With the Stars.” How to watch her in 2025 finale ...

Very often in business, we are confronted with the question, "What is value?" And just as often, the answer is usually, "I can't put it into words, but I know what value is when I see it." This is a ...

(THE CONVERSATION) Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to ...

It's the thought that counts, they say – and while we completely agree, there’s always one aunt who tends to miss the mark (enter: self-help books and weight loss supplements). Gone are the days of ...

Once the shopping rush of the holiday season winds down, New Year’s celebrations mark the next natural thematic season for ...

Affiliate marketing thrives on one key element — traffic. No matter how appealing an offer or product may be, it won’t ...

Money, or “financial value”: People love finding a bargain. Discounts, affiliate links and deal alerts offer direct economic ...