Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

Immersive technology and hands-on cultural projects are reshaping how the Korean language is taught at Notre Dame.

As holiday retail spending continues to climb, Americans want the hottest gifts of the season — but not all of them live up ...

In this rapidly approaching reality, what tools will we need not just to survive, but to retain our humanity? We turned to ...

Not only can virtual reality (VR) allow buyers to tour homes without physically stepping inside, but it also can help the ...

VR fitness games transform at-home workouts into immersive virtual gym experiences, boosting engagement, calorie burn, and ...

AR technologies allow viewers to witness player speed, movement trails or heat maps layered over live games, turning analysis ...

Virtual reality test drives can shrink your shortlist fast. Here’s what VR gets right—and what still demands a real-world drive ...

Daktronics Inc (DAKT) reports robust revenue growth and a significant increase in product backlog, while navigating tariff ...

Reva Enzminger, an entrepreneur who owns an immersive tech center, cut the ribbon on “Horizon of Khufu,” a 45-minute ...

This year, the major sale event broke records. BOH talked to seven brands and retailers to see what happened in the home ...

Generative AI and robotics are moving us ever closer to the day when we can ask for an object and have it created within a ...