Declining organic traffic and rising crawl demands show why executives are reevaluating content economics and pursuing deals, ...
Scowtt, a Seattle-based startup that wants to reshape how advertisers optimize paid campaigns, raised $12 million in Series A ...
Not sure which Tripadvisor reviews to trust? Here's how to spot fake posts, read real traveler feedback and make better ...
Baylor University has named experienced media and brand executive and former athletics administrator Doug McNamee as the ...
The New York Times has sued Perplexity AI, alleging its "answer engine" infringes copyright and tarnishes the brand with AI ...
As AI-driven search features mature, marketers are rebalancing spend between organic and paid surfaces. New experiences may ...
Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...
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