Alana Gold, group vice president at The Bliss Group, examines how generative A.I.—from Google’s A.I. Overviews to ChatGPT—is redefining brand discovery and elevating earned media as the ...

Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and ...

A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

Baylor University has named experienced media and brand executive and former athletics administrator Doug McNamee as the ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

As AI-driven search features mature, marketers are rebalancing spend between organic and paid surfaces. New experiences may ...