The ordering process is entirely based on ONDC's system. First, a consumer's order is generated on the seller app, after ...

The order placement process is entirely based on the ONDC system. First, the customer's order is generated on the seller app, ...

Pincode, a subsidiary of PhonePe, today announced that moving forward it will focus exclusively on expanding its B2B Business ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

(The views expressed here are solely those of the author and do not necessarily represent the views of FreightWaves or its affiliates.) In 2019, FedEx dropped Amazon as a customer for B2C parcels ...

A funny thought came to me while watching last week's live agentic media buy between two bots representing the supply-and-demand side: how much of the audience its ads were served to were also bots?

It’s been said that confidence is sexy. And so is B2B marketing. B2B is big business. While it’s often overshadowed by B2C, it shouldn’t be. One economist estimates that B2B is twice the size of B2C, ...

I’ve been speaking recently with business leaders about vendor selection. It’s well known in B2B circles that buyers have completed most of their journey before they even talk to a vendor. Gartner ...

A virtual showroom is no longer a pandemic-era experiment—it’s the new storefront for modern retail. Unlike a static website, it lets customers explore products interactively, creating an immersive ...

With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees heard from leaders in the industry on the challenges facing the industry and the best ...

Gone are the days when cold calls and trade shows dominated the landscape. Today's B2B buyers conduct extensive independent research before engaging with a sales representative. This shift has ...